It ain't Diamonds and Daisies for Peggy Olson, y'all.
Look at this picture:
Peggy's all fresh and lovely in her cute powersuit. Does she look familiar? She ought to.
She's "That Girl":
Now this is 1969, January 20th to be exact, so That Girl has been on TV for three years. We know Peggy watches it. That's the image she's giving off here. Girl about the world, high on life, joydeeveevree, all that jazz.
But Peggy knows a lot of things that ain't so. She's stuck with this jerk of a boss (please, please, please get rid of this cardigan wearing jackass by episode two, preferably in Bert Peterson fashion) and everyone she's ever loved: Don, Pete, Ted, Abe: all gone. She's alone as an incapable landlord in an undesirable part of town, pretending she knows what she's doing. While I'll admit that sounds a bit like this show (and Peggy could really use a competent Super), the whole point of dressing Peggy up like Marlo Thomas is to let us know that she doesn't have it going on. If we haven't picked up on that by the end of the episode, Weiner & Co let us know:
Here's Peggy, broken and alone in a scene that makes Janie Bryant cry. What this season will hold for Don, Pete, and Peggy is a bit unclear. We know Pete seems happy in California. Don seems happy back at work (even though he's Cyrano). Peggy is miserable. How will all of that change? How will these folks learn to live with who they are by the end of the 14th episode? Will they? Can they?
Do they have time to improve their lives?