Thursday, August 6, 2015
Mad Men and the Real Thing at Partisan Magazine
MAD MEN ENDED with a chime, not a window. The Yogi’s meditation bell registered another Don Draper idea to keep cash registers singing: the famous Coca-Cola Hilltop commercial, one of the greatest commercials ever. It’s implied (and outright stated by John Hamm) that Don, hair perfect and costumed like an ad man among so many hippies, yet again exploits a personal crisis to sell something, this time Coke, a campaign Jim Hobart has been pursuing Don for since the series began.
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